© CTC Publishing
  
   Bob Bly, author of 90+ books and the man McGraw-Hill calls "America’s top copywriter," shows
  you how to...

Earn a Quick $3,250 by Writing a Short and Simple Speech

 

Speechwriting is one of the least competitive – and most lucrative – copywriting niches.

Now, discover how to make $3,250 or more per assignment writing brief talks for executives who can’t do it themselves.

 

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30's.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and , Business-to-Business Direct Marketing(NTC Business Books).

He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Chemical Engineering Progress, Cosmopolitan, Computer Decisions, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob ... your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob ... Just got the copy and advertisement you did for my new book ... It's great! You are good! Great job ... you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

 



Dear Reader:

The first time I was asked to write a speech was early in my copywriting career … 1985, I think it was.

The client, a software company, had hired me to write a series of product brochures.

“Do you also write speeches?” one of the product managers asked.

He had to give a longish talk – on mainframe computer security – at an important IT conference.

“Sure,” I answered without hesitation.

I had never written a speech before. But I’d sat through plenty of them. How hard could it be?

"What would you charge for scripting a 45-minute presentation?" he asked.

I had no idea, but for some reason blurted out: "$10,000."

“Can you have a first draft to me a week from Thursday?” he responded … and that was the beginning of my freelance speechwriting career.

I ultimately chose to specialize in direct marketing, not speechwriting.

But sometimes, I think my life would have been easier – and less stressful – if I’d chosen speechwriting instead.

As a direct response copywriter, I have to generate sales results – and beat previous promotions – all the time.

That’s a lot of pressure to perform.

Speechwriting is, in many ways, an easier copywriting specialty.

One reason is that a speech almost never generates direct sales.

Therefore, as long as the client likes the speech you write for him – and his audience gives him a hearty round of applause after he delivers it – you’re home free.

Also, in terms of pay, speechwriting is very competitive with direct response copywriting when figured on an hourly or daily basis.

Sure, I often get $9,500 or more to write a major DM package.

If it takes me a full week to write it, I earn $1,900 a day – or $237.50 per hour.

A 20-minute speech pays less – about $3,000 to $3,500.

But a big DM promotion can be 8,000 words or more ... while a 20-minute speech is just 2,000 to 2,500 words.

So it takes less time to write ... maybe 10 hours or so. If I charge $3,250 for the speech, that’s $325 an hour – almost 37% higher on a per-hour basis than writing the direct mail package.

No wonder top speechwriters – both staff and freelance – do very well, earning as much as $100,000 a year or more.

 

Make $100,000+ a year as a
speechwriter

In our e-book Speechwriting for Fun and Profit, Karl Davenport and I reveal what it takes to make a six-figure income as a freelance speechwriter.

You'll discover:

  • Shortcuts to getting your first few speechwriting clients and assignments. Plus: easiest speechwriting project to start with. Page 28.
  • The 8 keys to freelance speechwriting success. Page 5.
  • Little-known secret for putting together a sample portfolio puts you light-years ahead of other speechwriters competing for the same assignments you are. Page 38.
  • Where to get lists of potential clients you can contact about speechwriting work. Page 32.
  • How much of a savings “cushion” should you have before you give up your day job to go freelance full-time? Page 21.
  • The 3 secrets of achieving lasting success as a freelance speechwriter. Page 31.
  • How to tap into the corporate speechwriting market. Page 9.
  • 4 steps to securing a meeting with potential clients you want to write speeches for. Page 34.
  • Setting your fees: what you have to charge per hour to earn $100,000 a year ... and how to get it. Page 35.
  • 4 speeches local and state politicians will pay you handsomely to write for them. Page 10.
  • Types of speeches and the clients who need them most. Page 12.
  • 3 tips for closing more sales and landing more projects with great clients. Page 37.
  • 5 ways to ensure steady cash flow as a freelance speechwriter. Page 22.
  • Freelance vs. staff speechwriter. Which is best for you? Page 13.
  • 10 tips for better PowerPoint presentations. Page 65.
  • Writing projects you can take on to earn extra cash between big speeches. Page 23.
  • Typical rates earned by freelance speechwriters per assignment and per hour. Page 15.
  • How to find speechwriting assignments online – and bid for them successfully. Page 39.
  • Setting up a comfortable home office in limited space and with minimal cash outlay. Page 24.
  • 10 proven marketing methods for generating leads, inquiries, and assignments for your freelance speechwriting services. Page 43.
  • Simple formula lets you calculate the word length of the speech you are writing based on the amount of time your client has to speak. Page 47.
  •  



  • How to use humor effectively to engage the listeners. Page 62.
  • Sure-fire way to secure your first assignment, portfolio sample, and client testimonial. Page 39.
  • 5 easy steps to starting and running a lucrative speechwriting business. Page 18.
  • Creating a business-building website for your freelance speechwriting. Page 44.
  • The 4 characteristics of a winning speech, lecture, or talk. Page 48.
  • Choosing the right corporate structure for your freelance business. Page 18.
  • Creating audio-visual aids and multimedia presentations. Page 63.
  • How to tailor the speech to the needs, interests, and beliefs of any audience. Page 61.
  • 5 places you can hook up with potential speechwriting clients through networking. Page 41.
  • Technology for freelance speechwriters: choosing the right computer, Internet connection, software, and other office equipment. Page 25.
  • 5 speechwriting tips that add credibility and support the core message of your talk. Page 50.
  • How to write a winning business and marketing plan. Page 19.
  • The 3-part outline you can use for virtually 99% of the speeches you write. Page 51.
  • Quick tips for researching the subject matter or topic of the speech. Page 58.
  • 3 tips for interviewing speakers so you get what you need to write great speeches for them. Page 57.
  • Do you need a college degree to work as a speechwriter? The answer may surprise you. Page 26.
  • 5 different ways to organize speeches that present a lot of information or content. Page 60.
  • The ABCDE speechwriting formula. Page 52.
  • Where to find additional instruction on the art and craft of speechwriting. Page 28.
  • 4 tips for writing more riveting speeches. Page 60.
  • Speechwriting resources: books ... associations ... websites ... page 69.

Bob, Thank you. I now have my copy. Thrilled with the bonus. Thanks to you I have found what I can do. Thanks for sharing your knowledge. --Marilyn Martyn



 

"OK, but what will it cost me?"

Skilled speechwriters who market their services effectively can earn $100,000 a year or more ... $3,000 to $4,000 or more for a single short speech.

But Speechwriting for Fun and Profit won’t cost you $100,000 ... or $3,000 ... or even $100.

Instead, the price is just $29. You’ll pay back your modest investment in this manual with the revenues from your first speechwriting assignment 100 times over!

And if you are not 100% satisfied with Speechwriting for Fun and Profit, you don’t pay even that much. Here’s why ...

 

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with Speechwriting for Fun and Profit.

If you aren’t convinced that it's the smartest investment you’ve made in your freelance writing career this year, just let me know within 90 days.

I’ll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

So what are you waiting for?

To order Speechwriting for Fun and Profit on a 90-day risk-free trial basis, just click below now:


 

Sincerely,


Robert W. Bly, Director
        CTC Publishing


P.S. Order Speechwriting for Fun and Profit today and you get a FREE Special Bonus Report, Take Your Copywriting to the Next Level (list price: $29).


In this 59-page special report, you will discover:

  • How to get great testimonials for your ads ... and where to use them in your copy. Page 44.
  • The magic of "false logic" – convincing the reader that you know what you’re talking about no matter how complex the topic. Page 35.
  • Using the "Copy Length Grid" to determine whether your ad copy should be long or short. Page 50.
  • How to prepare for a copywriting assignment. Page 3.
  • Reach your prospects on a deeper level using the "BDF formula" to uncover their core buying complex. Page 40.
  • And more ...

To order Speechwriting for Fun and Profit on a no-risk 90-day trial basis ... and get your FREE Bonus Report ... click below now: